Drew Jones • Director of Digital Marketing, CRM & Web Strategy
I architect digital systems and strategies that turn complexity into momentum. I bridge platforms, teams, and technologies to deliver measurable growth.
About me.
Strategic Digital Marketing & Martech Architect
Visionary Leader. Data-Driven Executive. Campaign Strategist.
I transform complex digital ecosystems into scalable growth engines driven by strategy, technology, and measurable impact.
With over 20 years of senior leadership experience in digital marketing, CRM and CMS architecture, and integrated campaign execution, I have built a reputation for delivering business outcomes that scale. My work spans B2B, SaaS, and agency environments, where I lead digital transformation through systems thinking and creative strategy. I bring deep expertise in HubSpot, WordPress, Salesforce, and data platforms, and a proven track record in aligning marketing operations with revenue growth. Whether optimizing user experience, architecting CRM workflows, or leading cross-functional teams, I approach every challenge with clarity, structure, and accountability.
I thrive in fast-paced, evolving environments where digital strategy must translate into execution without compromise. My experience working across industries has shaped my ability to quickly assess challenges, architect solutions, and align teams around a unified vision. I combine a marketer’s instinct with an engineer’s precision, building scalable systems that serve both brand and performance goals. My leadership style is collaborative, transparent, and focused on outcomes. Whether I’m modernizing a tech stack, launching an integrated campaign, or driving alignment between sales and marketing, I bring a calm, focused intensity to every engagement.
Over the course of my career, I’ve grown from tactical digital execution into enterprise-level digital leadership, leading initiatives that align marketing, sales, and technology to measurable business outcomes. My experience spans B2B, SaaS, and global manufacturing environments, where I’ve built marketing and CRM systems that not only scale but create strategic advantage. I’ve led full CRM migrations, content and UX transformations, and digital campaign ecosystems across complex product lines and industry verticals. I bring a unique combination of technical fluency, creative strategy, and executive communication, translating abstract goals into structured programs with meaningful results. My leadership is rooted in clarity, collaboration, and performance. The outcomes I deliver consistently drive pipeline growth, revenue impact, and cross-functional alignment. I’m prepared to bring that momentum into a senior role where I can scale teams, architect systems, and lead measurable transformation.
Capabilities & Experience
About me.
Strategic Digital Marketing & Martech Architect
Visionary Leader. Data-Driven Executive. Campaign Strategist.
I transform complex digital ecosystems into scalable growth engines driven by strategy, technology, and measurable impact.
With over 20 years of senior leadership experience in digital marketing, CRM and CMS architecture, and integrated campaign execution, I have built a reputation for delivering business outcomes that scale. My work spans B2B, SaaS, and agency environments, where I lead digital transformation through systems thinking and creative strategy. I bring deep expertise in HubSpot, WordPress, Salesforce, and data platforms, and a proven track record in aligning marketing operations with revenue growth. Whether optimizing user experience, architecting CRM workflows, or leading cross-functional teams, I approach every challenge with clarity, structure, and accountability.
I thrive in fast-paced, evolving environments where digital strategy must translate into execution without compromise. My experience working across industries has shaped my ability to quickly assess challenges, architect solutions, and align teams around a unified vision. I combine a marketer’s instinct with an engineer’s precision, building scalable systems that serve both brand and performance goals. My leadership style is collaborative, transparent, and focused on outcomes. Whether I’m modernizing a tech stack, launching an integrated campaign, or driving alignment between sales and marketing, I bring a calm, focused intensity to every engagement.
Over the course of my career, I’ve grown from tactical digital execution into enterprise-level digital leadership, leading initiatives that align marketing, sales, and technology to measurable business outcomes. My experience spans B2B, SaaS, and global manufacturing environments, where I’ve built marketing and CRM systems that not only scale but create strategic advantage. I’ve led full CRM migrations, content and UX transformations, and digital campaign ecosystems across complex product lines and industry verticals. I bring a unique combination of technical fluency, creative strategy, and executive communication, translating abstract goals into structured programs with meaningful results. My leadership is rooted in clarity, collaboration, and performance. The outcomes I deliver consistently drive pipeline growth, revenue impact, and cross-functional alignment. I’m prepared to bring that momentum into a senior role where I can scale teams, architect systems, and lead measurable transformation.
Capabilities & Experience
Work History.
A track record of building high-performing marketing ecosystems across industries and platforms.
Work History.
A track record of building high-performing marketing ecosystems across industries and platforms.
Experience.
From Tactical Execution to Executive Strategy: A Career Built on Measurable Outcomes
With more than 20 years of experience leading digital marketing, CRM transformation, and enterprise-level campaign strategy, I’ve helped organizations ranging from high-growth tech startups to global manufacturers build scalable marketing operations that deliver measurable revenue impact. My career includes both in-house executive leadership and agency-side consulting, providing a unique ability to think like a business owner, a strategist, and a cross-functional operator.
I specialize in bringing together fragmented systems and teams into unified digital ecosystems. Whether leading a global CRM migration from Zoho to HubSpot, launching full-funnel ABM programs for Fortune 500 clients, or overhauling UX strategies to drive double-digit increases in conversion rates, I approach every initiative with a focus on outcomes. My leadership style is hands-on, data-informed, and grounded in clarity and accountability. I’m comfortable translating technical complexity into actionable business insights and aligning diverse stakeholders around a shared vision.
Over the course of my career, I have worked across Marketing, Sales, IT, Product, HR, Legal, and Operations to solve organizational challenges and accelerate growth. My strength lies in connecting people, platforms, and performance. I’ve built high-performing teams, implemented enterprise-wide martech systems, and driven adoption through training, process design, and transparent communication. As a result, marketing becomes more than a function—it becomes a growth driver and a trusted partner in business strategy.
Strategic Wins That Delivered Pipeline, Revenue, and ROI
Experience.
From Tactical Execution to Executive Strategy: A Career Built on Measurable Outcomes
With more than 20 years of experience leading digital marketing, CRM transformation, and enterprise-level campaign strategy, I’ve helped organizations ranging from high-growth tech startups to global manufacturers build scalable marketing operations that deliver measurable revenue impact. My career includes both in-house executive leadership and agency-side consulting, providing a unique ability to think like a business owner, a strategist, and a cross-functional operator.
I specialize in bringing together fragmented systems and teams into unified digital ecosystems. Whether leading a global CRM migration from Zoho to HubSpot, launching full-funnel ABM programs for Fortune 500 clients, or overhauling UX strategies to drive double-digit increases in conversion rates, I approach every initiative with a focus on outcomes. My leadership style is hands-on, data-informed, and grounded in clarity and accountability. I’m comfortable translating technical complexity into actionable business insights and aligning diverse stakeholders around a shared vision.
Over the course of my career, I have worked across Marketing, Sales, IT, Product, HR, Legal, and Operations to solve organizational challenges and accelerate growth. My strength lies in connecting people, platforms, and performance. I’ve built high-performing teams, implemented enterprise-wide martech systems, and driven adoption through training, process design, and transparent communication. As a result, marketing becomes more than a function—it becomes a growth driver and a trusted partner in business strategy.
Strategic Wins That Delivered Pipeline, Revenue, and ROI
Skills.
Core Capabilities in Digital Marketing, CRM, Web Strategy, and Revenue Enablement
Over the course of my career, I have developed a deep and well-rounded skill set that spans the entire digital marketing landscape. I’ve led global CRM transformations, built web ecosystems that drive qualified demand, and launched integrated campaigns across a wide range of industries. My strengths lie in connecting marketing technology with business strategy, aligning digital infrastructure with sales goals, and turning abstract objectives into clear, measurable outcomes. Whether implementing a new CRM system, refining a paid media funnel, or designing a scalable content framework, I approach each challenge with structure, creativity, and accountability.
I am highly experienced in tools and platforms that power modern marketing and sales. These include HubSpot, Zoho, Salesforce, WordPress, and CMS platforms such as Sitecore and Sitefinity. My work has involved designing lead scoring models, automation workflows, content management systems, and executive-level dashboards for visibility into pipeline and campaign performance. I’ve managed omnichannel campaign strategies including paid social, PPC, webinars, email nurture flows, retargeting, and programmatic display. My ability to translate complex systems into actionable strategy has helped align marketing, sales, and operations across global organizations.
Equally important is my leadership and collaborative skill set. I have built and led hybrid teams, onboarded marketing systems companywide, and created training programs that drive adoption of tools and best practices. I work cross-functionally with IT, HR, Compliance, Sales, and Product Marketing to ensure campaigns are efficient, compliant, and aligned with business needs. My background also includes governance around data privacy and accessibility, including successful integrations of OneTrust and AccessiBe. These skills allow me to serve as both a strategic planner and an execution partner, delivering performance and scalability at every stage of the customer journey.
Core Competencies & Technical Skills
CRM & Marketing Automation
Web & Content Systems
Demand Generation & Campaign Execution
Data, Insights & Integrations
Leadership & Collaboration
Skills.
Core Capabilities in Digital Marketing, CRM, Web Strategy, and Revenue Enablement
Over the course of my career, I have developed a deep and well-rounded skill set that spans the entire digital marketing landscape. I’ve led global CRM transformations, built web ecosystems that drive qualified demand, and launched integrated campaigns across a wide range of industries. My strengths lie in connecting marketing technology with business strategy, aligning digital infrastructure with sales goals, and turning abstract objectives into clear, measurable outcomes. Whether implementing a new CRM system, refining a paid media funnel, or designing a scalable content framework, I approach each challenge with structure, creativity, and accountability.
I am highly experienced in tools and platforms that power modern marketing and sales. These include HubSpot, Zoho, Salesforce, WordPress, and CMS platforms such as Sitecore and Sitefinity. My work has involved designing lead scoring models, automation workflows, content management systems, and executive-level dashboards for visibility into pipeline and campaign performance. I’ve managed omnichannel campaign strategies including paid social, PPC, webinars, email nurture flows, retargeting, and programmatic display. My ability to translate complex systems into actionable strategy has helped align marketing, sales, and operations across global organizations.
Equally important is my leadership and collaborative skill set. I have built and led hybrid teams, onboarded marketing systems companywide, and created training programs that drive adoption of tools and best practices. I work cross-functionally with IT, HR, Compliance, Sales, and Product Marketing to ensure campaigns are efficient, compliant, and aligned with business needs. My background also includes governance around data privacy and accessibility, including successful integrations of OneTrust and AccessiBe. These skills allow me to serve as both a strategic planner and an execution partner, delivering performance and scalability at every stage of the customer journey.
Core Competencies & Technical Skills
CRM & Marketing Automation
Web & Content Systems
Demand Generation & Campaign Execution
Data, Insights & Integrations
Leadership & Collaboration
Connect.
Open to the Right Opportunity and Ready to Contribute
If you are hiring for a leadership role where experience, collaboration, and measurable impact matter, I would welcome the chance to start a conversation. My background spans digital strategy, CRM and martech leadership, full-funnel campaign execution, and team development, all grounded in business outcomes.
I bring a thoughtful, organized, and transparent approach to marketing. I value environments where cross-functional collaboration and performance alignment are priorities. If that sounds like the kind of partner your team needs, I would be glad to learn more about your goals and discuss how I can support them.
I look forward to hearing about the challenges and opportunities you are working through, and how I might contribute to your success.
Call or Text: (480) 800-0448
Email: drew@hngr8.com
Connect.
Open to the Right Opportunity and Ready to Contribute
If you are hiring for a leadership role where experience, collaboration, and measurable impact matter, I would welcome the chance to start a conversation. My background spans digital strategy, CRM and martech leadership, full-funnel campaign execution, and team development, all grounded in business outcomes.
I bring a thoughtful, organized, and transparent approach to marketing. I value environments where cross-functional collaboration and performance alignment are priorities. If that sounds like the kind of partner your team needs, I would be glad to learn more about your goals and discuss how I can support them.
I look forward to hearing about the challenges and opportunities you are working through, and how I might contribute to your success.