Jan 2008 – Feb 2011, Insight Enterprises Inc., Tempe, AZ

As Digital Marketing Manager at Insight, I was responsible for the full strategy, execution, and performance optimization of digital marketing efforts supporting Insight’s IT solutions, product offerings, and channel partner programs. I led omnichannel campaign development across paid media, SEO, email marketing, and content strategy to drive lead generation, accelerate pipeline, and support go-to-market efforts across mid-market and enterprise segments. I developed and managed multimillion-dollar digital budgets, partnered cross-functionally with sales, product, and IT teams, and ensured full CRM alignment to capture and convert demand at scale. My role was rooted in driving measurable ROI, delivering marketing-sourced revenue growth, and optimizing digital infrastructure to support Insight’s evolving portfolio of technology services and solutions.

Results & Impact

• Increased inbound marketing contribution to pipeline by 29% through multichannel optimization and lead nurturing workflows
• Improved ROAS by 37% through precision-targeted campaigns and dynamic budget reallocation
• Lifted landing page conversion rates by 24% through UX optimization and multivariate testing
• Reduced CPL by 22% while increasing lead volume by 35% via media efficiency improvements
• Achieved a 26% YoY increase in organic traffic through technical SEO and content development
• Increased email open rates by 18% and CTR by 23% through segmentation and testing
• Improved CRM-aligned campaign conversion rates by 31% by integrating lifecycle automation
• Contributed to 16% growth in net-new accounts through ABM and partner-aligned campaigns

Digital Strategy & Demand Generation
Led development and execution of Insight’s digital strategy, orchestrating campaigns across PPC, display, email, and content syndication. Oversaw omnichannel go-to-market efforts to support Insight’s offerings in hardware, cloud, managed services, and security. Defined campaign goals and KPIs aligned with business objectives. Created integrated strategies tailored to B2B buyer personas and buying cycles, leveraging A/B testing, keyword strategies, and content frameworks to improve reach and engagement.

Analytics, Reporting & Optimization
Built marketing dashboards and performance reports to deliver actionable insights on traffic, engagement, conversion, and spend efficiency. Conducted ROI analysis across channels and campaigns, and continuously optimized marketing mix based on performance data. Collaborated with finance and sales to project, reconcile, and reallocate budgets quarterly to maximize return. Used funnel analytics to identify gaps in user experience and uncover revenue opportunities.

Web & CRM Integration
Collaborated with web development and IT to align campaign landing pages, forms, and lead capture processes with backend CRM systems and sales handoff workflows. Led marketing technology enhancements to improve lead data quality, attribution, and follow-up automation. Supported alignment between marketing automation and CRM systems, contributing to a more efficient and measurable lead-to-opportunity process.

Team Collaboration & Execution
Worked cross-functionally with internal stakeholders and agency partners to develop campaigns supporting product launches, solution bundles, and strategic partnerships. Developed campaign playbooks and reusable assets to streamline execution and support rapid deployment. Partnered with partner marketing teams to support co-branded campaigns and MDF-funded initiatives. Regularly briefed leadership on performance, strategic direction, and optimization roadmaps.