Oct 2019 – Jul 2022, Yeager Marketing, Scottsdale, AZ

As Director of Digital Marketing at Yeager Marketing, I led comprehensive digital strategies for multiple enterprise clients, focusing on scalable growth initiatives that aligned with each client’s unique go-to-market objectives. My responsibilities included driving digital innovation across the agency’s Fortune 500 portfolio, managing a diverse blend of strategic planning, technical execution, and performance optimization. I oversaw the full stack of digital marketing operations—from UX/UI improvements and content strategy to CRM automation and sales enablement—serving as the primary client strategist and digital lead across high-impact campaigns.

Results and Measurable Impact

• I delivered measurable performance improvements across all client campaigns. Most notably:
• Achieved a 3.1% average increase in overall campaign conversion rates across the agency portfolio.
• Increased MQL-to-SQL conversion rates to 41% and SQL-to-sales meeting/demo conversion rates to 24% through precise CRM workflows and automated nurture programs.
• Led multiple Dell Technologies sales enablement campaigns with over 90% sales team participation, resulting in a 20%+ increase in sales for the targeted solution set.
• Built and launched an ABM portal for ServiceNow with personalized sector content, achieving a 16.85% conversion rate.
• Maintained a consistent 9.15% improvement in campaign performance quarter over quarter for two consecutive years.
• Delivered over 85% marketing influence throughout the sales cycle by integrating CRM strategy with full-funnel marketing.

UX & Website Experience
I led digital transformation initiatives for clients such as Digitate, VMware, and Riverbed, overseeing the redesign of high-performance websites and microsites aligned with brand goals and user behavior. My role included designing conversion-driven web experiences, optimizing content architecture, and embedding interactive tools and video assets to increase engagement. For Digitate, I led the full website relaunch alongside a major product launch, ensuring the entire digital experience aligned with their SaaS value proposition and technical sophistication. This included detailed A/B testing, site performance tracking, and personalization strategies tailored to B2B technology buyers.

CRM & Martech Integration
I managed HubSpot CRM internally and for several clients, optimizing data flows, segmentation, lead scoring models, and pipeline tracking. I developed and deployed CRM-enabled campaigns that powered multi-stage lead nurturing and executive outreach, often combining dynamic personalization with intent-based automation. My campaigns consistently increased engagement and conversion rates while giving clients clear, actionable dashboards to support sales alignment. CRM best practices, compliance oversight, and marketing attribution frameworks were embedded across all deliverables to ensure long-term scalability and performance insight.

Campaign Strategy & Execution
My campaign work included executive door-opener campaigns, SaaS product launches, lead generation, SEO and content marketing, and highly personalized ABM programs. I worked with clients including NVIDIA, NetApp, BlackBerry, Commvault, and Cresta to craft multi-channel campaigns involving digital advertising, webinars, paid social, display, and retargeting. These were highly targeted and included persona-driven messaging, industry-specific content tracks, and field marketing alignment where applicable. The breadth and success of these campaigns positioned Yeager Marketing as a trusted agency partner to some of the world’s largest tech brands.

Team Leadership & Client Partnership
I managed a cross-functional team that included two full-time direct reports, 18 contractors, and two supporting agencies. I served as the strategic point of contact for clients while coordinating internal collaboration across creative, content, analytics, and project management teams. My leadership style was proactive and structured, emphasizing clarity, accountability, and a hands-on approach with both internal teams and client stakeholders. I regularly led executive-level client presentations and performance reviews, translating technical campaign performance into business-level insight.

Career Development
Yeager Marketing was a formative opportunity in my transition from tactical marketing execution to strategic digital leadership. Working simultaneously across multiple enterprise clients accelerated my expertise in high-volume campaign development, martech infrastructure, and growth strategy execution at scale. It solidified my ability to architect complex digital ecosystems, lead cross-disciplinary teams, and drive measurable value through marketing that aligns directly with sales and business outcomes.